February 17, 2004, Wellesley and Concord, MA.
LehmannInfomediaries and EastSight Consulting announce an Alliance
to work together as a team to utilize complementary expertise in market
development to obtain quick, cost-effective results for clients.
With businesses finally ready to spend, 2004 is an excellent time
for companies to ratchet up their sales and marketing activities to
capture more opportunities. However potential markets and the existing
competitors must be carefully examined prior to investing significant
resources. Internal staff may not have the expertise or time to devote
to the crucial initial first steps in the business development process.
Meanwhile, the tension persists between allocating resources to acquire
new customers and investing resources to retain and develop existing
customer relationships.
Lehmann Infomediaries and EastSight Consulting work together as a
team with clients through the multiple steps of business development.
We analyze the market possibilities and the competitive landscape through
tailored qualitative interviews with knowledgeable sources. The insight
from this primary research forms the foundation for the development
of carefully crafted messages used for market awareness programs that
reveal prospect companies’ attitudes toward specific products
and services. Subsequent customer continuity programs uncover new opportunities,
dissatisfaction, and contact changes for existing customers. The end
product is highly qualified prospects for companies to pursue with
a clear understanding of the tactics of competitors.
About Lehmann Infomediaries:
Lehmann Infomediaries specializes in customer acquisition, development,
and retention programs. As an outsource partner, LI delivers market
and customer intelligence to its clients through customized programs
using its proven methodology of relationship building. William (Bill)
Lehmann is Founder, President & CEO of LI with over thirty years
of experience in Marketing/Sales. For additional information, contact
Bill Lehmann at 978/287-4436.
About EastSight Consulting:
EastSight Consulting delivers high-quality, independent information
and analysis to technology and communications clients facing critical
business decisions on how to improve financial and operational performance.
Using our in-depth research, analysis, and consulting services, clients
raise revenue, improve customer satisfaction, and lower operational
costs in an increasingly competitive marketplace. EastSight Consulting
president Parmelee B. Eastman has spent over ten years in the field
of business research. For additional information, contact Parmelee
Eastman at 781/416-3686 or peastman@eastsightconsulting.com.
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