EastSight Consulting President Parmelee Eastman Publishes Article
on How to Do Pricing Research: “Improve
your bottom line through pricing research”
Wellesley, MA Dec. 4, 2002. EastSight Consulting announces that President
Parmelee Eastman authored an article discussing how to perform pricing
research. Ms. Eastman is an expert in the field and has successfully
completed numerous assignments researching and analyzing actual pricing
levels, trends, and structures in the technology and communications
fields.
The article explores the complexity of pricing research and pricing
patterns while offering useful suggestions. Questions that need to
be asked before launching the project are highlighted followed by a
discussion of how to find possible secondary and primary sources, both
internal and external. In addition, she cautioned the reader about
approaching other industry players since this could be considered illegal
pricing collusion. She emphasized that there usually is no one price,
or even a consistent pattern, and discussed the possible pricing scenarios
that may be uncovered. The article is an excellent review of pricing
research fundamentals.
The article, Improve your bottom line through pricing research, was
published in SCIP.online n. 18 on Oct. 23, 2002 and received an above
average number of reader hits. A copy of this article can be located
on this web site under articles and white papers.
About EastSight Consulting
EastSight Consulting delivers high-quality, independent information
and analysis to technology and communications clients facing critical
business decisions on how to improve financial and operational performance.
Using our in-depth research, analysis, and consulting services, clients
raise revenue, improve customer satisfaction, and lower operational
costs in an increasingly competitive marketplace. For more information,
please contact president Parmelee Eastman, at 781/416-3686 or peastman@eastsightconsulting.com.
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